I came across a great little blog posting toady entitled Authenticity and reality and intention
It made me think quite a bit about running a business in an open and honest manner. There seems to be a great deal of “Greenwash” out there, which is confusing for all. (A synic would say that perhaps it’s meant to be confusing?)
Here at Frugi we are trying to do things right. In the end if you try to hoodwink people into believing that you’re something that your not, you’ll get found out…so why bother. On our site we’ve detailed our certification for all to see. How many others have done that and are open to questioning? If if they haven’t then why not?