Building the Frugi Dream


I had the most amazing meeting yesterday.

It was full of handshakes, introductions and smiles.

You see I went along to our new HQ, at Wheal Vrose Business Park in Helston,  for a meeting between the various contractors who are building it. On site were the electricians, carpenters, glaziers, builders, telephone people, our new landlord and little old me! The place was buzzing with activity. I was very impressed.

But more than that was the atmosphere. Everyone was cracking on with their work in a brilliantly positive manner. The common goal to bring the build together, on time and on budget. Our phone people were talking cabling with their new friends, the electricians. The carpenters were talking to the builders. Our new landlord was pointing at bits and bobs and asking for my thoughts. Basically, I loved it!!

It seemed to sum up everything that’s good about Frugi.  Great communication between everyone involved. (Our customers, manufacturers, staff, retailers…the list goes on..). It’s an understanding that we’re all doing this to make things just that little bit better, for everyone and, just as importantly, having fun along the way!

If there was a Devils advocate then I’m sure that they’d pour scorn upon my enthusiasm. However, who needs them?

We are moving into a great new place and I’m excited. Sure, it will be sad to leave our little barn at Gear Farm. It has served us well and we love it here. However, right from when Lucy and I started all this way back in 2004 we embraced change and actively sought new ideas and a new way of doing things. ‘New’ is not a scary word on planet Frugi! The new HQ is a big step. Not long ago Frugi, then Cut4Cloth, existed in our spare bedroom. We had one computer, a big mortgage, a baby and enough savings to last a year. If the savings ran out before any money came in then that was it – back to the day jobs!

Well we’re still here and we have a lovely spanking new building to move into.

(They’ve put a sign up with our name on it and everything)


Denise Van Outen reviews Frugi’s Bunny Baby Grow Set

Reviewed by Denise Van Outen – Frugi’s first Celebrity Crusader!

“As a first time Frugi crusader I would like to start with saying how excited I am to be part of the gang!

I’m a new mummy, so I’ve been very selective with my first time buys. In particular I wanted to be sure the first outfits my relatives and friends saw our new baby daughter in were comfortable for baby and cute enough for baby to be photographed in.

I absolutely adore the pink and white bunny selection of babygrows. The pink and white stripe coupled with the cotton hat are a match made in heaven. The fabric is super soft, just perfect for a newborns skin. I’m absolutely thrilled at how well they wash, cos as all new mums know, the machine is constantly in use during the early days.”

Denise Van Outen

Frugi nominated in the Observer Ethical awards

Could we be more excited?

Frugi have been nominated for ‘Best online retailer’ in the Observer Ethical awards!! Whoo Hooo!!

Here’s the shortlist

This means that we’ll be going up to the big smoke (London) for a posh night out with some very famous people, and hopefully helping to highlight that a successful business can and should be run in the most ethical and responsible way possible!

If you’d like to know more about it all click HERE

A big, big, big Frugi thank you to everyone who voted for us. We are really thrilled to be nominated.

We’ll let you know the results as soon as we know.

We love Henri

An ode to Henri on this her 30th birthday!

We all love Henri, she’s such a wheeze
She loves her wine, her tea and her cheese.
She prides herself on her education
Her spelling, grammar and punctuation.
(As well as Outlook integration)

Her written work is stylish and chic
(She ignores the cries, from Kurt, of “Geek!”)
Conversing in French, that’s our Hen
And in German, she can ask for a pen.
And when all else have long gone home,
She’ll hold the fort and man the phone.

She’s what the Cornish call, “A beauty”
Goes way beyond the call of duty.
For the game of life, she holds the tickets
(It says on Google analytics)

Always there, with a hug, when you’re feeling low
Or a word to help with your SEO.
You never say Henri is a slacker or whinger
She’s been brought up hard (As you are, when you’re Ginger).

But something is missing. What does she lack?
She’ll tell you it’s big, athletic and black!
And one day she’ll go looking, maybe take a plane.
And come back smiling, with a gait like John Wayne!

So we wish her the best, now that she’s 30
From her Frugi Friends, Lucy and Kurty