The dreams of an organic clothing brand

The dreams of an organic cotton clothing company to be the most trusted and desirable brand on the planet.

7 years ago we started our little organic cotton clothing company and called it Cut4Cloth. Back then our lives were dominated by our new baby boy and cloth nappies, but we knew that quitting our jobs and following our dream was what we had to do.

I was a big leap of faith. One of those ‘if we don’t do it now will we always regret it’ moments that come along every once in a while. Well we did it and our first range of organic cotton baby clothes that would fit over a cloth nappy was launched in the summer of 2004.

We had one computer, in our spare room,  a dial-up internet connection and a dream.

Now we have twenty one computers, in a purpose built unit, 2 broadband lines…and a dream.

Our dream is for Frugi to be the most desirable and trusted organic cotton clothing brand on the planet.

Frugi clothes are always design lead. It is all very well to have the softest and strongest organic cotton in the world, but if the design is wrong then all ethics and environmentally friendliness in the world will not help. The clothes have to look great too.

We now do clothes for newborn, baby, kids and mother. Our ‘mother’ range is designed to help breastfeeding mums feed their babies discreetly, but in style. Our Baby range is sill cut that bit bigger for cloth nappies and our kids range now goes up yo 8 years old.

We now have a consumer website and a wholesale website and a great facebook page.

The dream is alive…


Kurt (Living the dream)



Frugi is off to London

The Frugi LOndon Crew
Happy little Frugi bunnies
Some of the Frugi ‘Tomorrow’ departmant are off to that there London to talk to some of our customers about all things Frugi-ish. Technically this is known as a ‘focus group’..apparently. However, this being us, it’ll probably be just an excuse for a chat and biscuits!
Th ‘Van’ that was hired turned out to be a Peugeot ‘Partner’ with extra seets in the boot. Hummm, a little cramped. I think some form of people carrier was expected. Anyway, all the girls have very small bums do they’ll fit in easliy and have a very comfy journey!
Thanks Helene for the thumbs up and the sticking out tongue – you are way too cool.
Good luck little Frugi people. Don’t let the ‘big smoke’ scare you.

The adventures of Fluffy, the Frugi Chicken

What Cowboy's done this?

We don’t hear much about the Frugi Chickens anymore. They were once all we could talk about. Chickens this, eggs that and then…nothing.

Well you see…there was a bit of a Fox incident. A few were lost, a few survived. Fluffy was one of the survivors.

Lucy and I grew her from an egg. We also grew ‘Lucky’ but, alas, she was not.

However you would have thought that Fluffy would have learnt a lesson, seeing as what happened to Lucky. But she has become quite an adventurer since we moved house.

Next door to the Jewson residence there is some major Barn Conversion work going on and, well, Fluffy has taken quite an interest. You seedespite electric fences and wing clipping, Fluffy has become quite the escapeologist. This adventurous spirit has been somewhat egged on (Can you see what I did there?) by the builders who have been giving her the crusts of their sandwiches and generally being very nice to her indeed. (She now comes and visits them in their little ‘crib’ room when they have their Tea and lunch).

Recently she’s even managed to find a route up on to the scaffolding to have a chat and, apparently, the occasional poo, and the other day she came into our living room and watched a bit of telly. The Cat, Rascal by name etc., didn’t know quite what to do!

The other Chickens don’t seem to mind. I’ve spoken to them about it, but all I get is clucking. I’ve tried Google translate but it wont work for Chicken – especially Cornish Chickens as it doesn’t do accents very well.

The builders have given up trying to put her back in her home. One day I got back and they told me that they had all been ‘shooing’ her back but had not succeeded. (The image of 5 burly builders shooing a chicken around a building site should have been captured on film).

So she’s a free spirit. A friend to builders and a great egg layer.

I’ll keep you posted as toher continuing escapades.


A very tidy warehouse

A big thank you to Derek and Kai who have been very busy, in Mark’s absence, tidying our new warehouse this week.

There have been labels being printed, boxes being shifted and floors being swept.

We like a bit of that, here in the Today department.

Everything ship-shape and Bristol fashion!

And, control yourselves, here is a picture of some Frugi racking with Mark in the background with our Henry Hoover.

What a great picture!


Nice straight lines - that's what we like!

Building the Frugi Dream


I had the most amazing meeting yesterday.

It was full of handshakes, introductions and smiles.

You see I went along to our new HQ, at Wheal Vrose Business Park in Helston,  for a meeting between the various contractors who are building it. On site were the electricians, carpenters, glaziers, builders, telephone people, our new landlord and little old me! The place was buzzing with activity. I was very impressed.

But more than that was the atmosphere. Everyone was cracking on with their work in a brilliantly positive manner. The common goal to bring the build together, on time and on budget. Our phone people were talking cabling with their new friends, the electricians. The carpenters were talking to the builders. Our new landlord was pointing at bits and bobs and asking for my thoughts. Basically, I loved it!!

It seemed to sum up everything that’s good about Frugi.  Great communication between everyone involved. (Our customers, manufacturers, staff, retailers…the list goes on..). It’s an understanding that we’re all doing this to make things just that little bit better, for everyone and, just as importantly, having fun along the way!

If there was a Devils advocate then I’m sure that they’d pour scorn upon my enthusiasm. However, who needs them?

We are moving into a great new place and I’m excited. Sure, it will be sad to leave our little barn at Gear Farm. It has served us well and we love it here. However, right from when Lucy and I started all this way back in 2004 we embraced change and actively sought new ideas and a new way of doing things. ‘New’ is not a scary word on planet Frugi! The new HQ is a big step. Not long ago Frugi, then Cut4Cloth, existed in our spare bedroom. We had one computer, a big mortgage, a baby and enough savings to last a year. If the savings ran out before any money came in then that was it – back to the day jobs!

Well we’re still here and we have a lovely spanking new building to move into.

(They’ve put a sign up with our name on it and everything)


We love Henri

An ode to Henri on this her 30th birthday!

We all love Henri, she’s such a wheeze
She loves her wine, her tea and her cheese.
She prides herself on her education
Her spelling, grammar and punctuation.
(As well as Outlook integration)

Her written work is stylish and chic
(She ignores the cries, from Kurt, of “Geek!”)
Conversing in French, that’s our Hen
And in German, she can ask for a pen.
And when all else have long gone home,
She’ll hold the fort and man the phone.

She’s what the Cornish call, “A beauty”
Goes way beyond the call of duty.
For the game of life, she holds the tickets
(It says on Google analytics)

Always there, with a hug, when you’re feeling low
Or a word to help with your SEO.
You never say Henri is a slacker or whinger
She’s been brought up hard (As you are, when you’re Ginger).

But something is missing. What does she lack?
She’ll tell you it’s big, athletic and black!
And one day she’ll go looking, maybe take a plane.
And come back smiling, with a gait like John Wayne!

So we wish her the best, now that she’s 30
From her Frugi Friends, Lucy and Kurty

Organic baby clothes at Frugi towers Helston

Frugi towers in Helston under construction


Progress is continuing apace at our new offices and warehouse, in Helston. We all can’t wait to see the shelves loaded up with gorgeous Frugi organic cotton baby and kids clothes.

Is Helston ready for us? We’re going to have a little Frugi shop, on the ground floor, so people can pop along and buy baby clothes and meet the team.

Helston is not exactly a mecca for baby clothes – there’s a Tesco’s, but that’s not exactly selling organic cotton clothes. So, the shop is going to be quite important for us and it’ll be great to have a little more space to display things better.

Will probably be doing our next sample sale from the new build. Not sure when, but we’ll let everyone know as soon as we do.



Frugi organic cotton clothes in 2009

Welcome to 2010. It’s a lovely round number isn’t it? This year will see Frugi / cut4cloth turn 6. We’ve been born, gone to pre-school, started ‘big’ school and we’re now in year 2 so to speak.

Since Lucy and I started Cut4Cloth in 2004, organic cotton clothing has emerged from the fringes to become much more widely known and appreciated. Back then we had to explain to everyone what organic cotton was. “Can you eat it?” was the standard quip. Don’t hear that much anymore.

2009 was a vintage year.

We went to India twice to see our manufacturers, meet the organic cotton farmers and explore. We sent Adam, our photographer, along on the second trip. Hopefully, when his feet touch the ground, we’ll get lots of pictures up on the blog and in the catalogue – maybe even some video of it all. (Do people still use the word ‘video’? )

We donated 10K to our two charities. PAN UK (Pesticide action network) and the Cornwall marine strandings network, via our membership to 1% for the planet

We had a brilliant sample sale and gave the proceeds to an Orphanage near to one of our manufacturers, in India.

Some great people joined us, at Frugi towers,  in 2009. We now have an assistant garment technologist, Abigail, a graphic designer, Nathan, and ‘Doris’ AKA Derek in the warehouse!

Oh, and we also sold some amazing organic cotton clothes. The best yet. Thank you to all of our customers for your support, tweets, face-book comments, blogs, chat etc. etc. It’s just brilliant to get your input.

So, to infinity and beyond! 2010 looks set for even more adventurous and exciting. The Spring stock is arriving soon, and hopefully the sun will shine upon us all.

Thank you so much everyone. No really, I mean it. It’s a blast and it really feels like we’re achieving great things!!

Here’s to the future


Back to work at frugi towers

So, did everyone have a nice Easter?

Easter egg hunts for those with Children. Long lie-ins for those without!

Back to work here at Frugi towers this week, and getting the backlog of orders out to our lovely customers.

(Mark, our warehouse manager, took a ‘duvet day’ on Tuesday, and had a day off booked on Wednesday,  so he’s been off for yonks!)

Easter egg hunt
Sy, Lucy and Lucy's mum Anne prepare for the chocolate feast
Hope everyone had a lovely break. We certainly did 😉

The Fantastic Frugi Chickens

Well, the wait is over.
Planet Frugi now has Chickens.
We all can’t believe how excited we all are! They survived their first night, and seem really happy in their brand new coop eating and drinking and clucking merrily.
Whitey in flight
Whitey in flight

We were going to call them after the staff here, but Tom (5 1/2) and me (38 & a bit) got there first!

The names are

Whitey (Pictured above – sort of whiteish)

Soup (She’s my favourite and I fought hard for that name)

Henny (Afer Henri – our ‘Tomorrow’ dept. manager – yes, i know she is staff, but she took the photos and was there on ‘C’ day)

Gertrude (Not sure why – some idea of Henri’s I think… just sounds posh)

Happy (’cause she is)

Speckledy (’cause she’s speckledy)

Tom and Sam are spellbound by the Frugi Chickens
Tom and Sam are spellbound by the Frugi Chickens
I feel that this blog may see more of the Frugi Chickens. They’ll be laying in about a month – so watch this space for ‘E’ day! (I’m hoping that it’s a Soup egg)