“As a first time Frugi crusader I would like to start with saying how excited I am to be part of the gang!

I’m a new mummy, so I’ve been very selective with my first time buys. In particular I wanted to be sure the first outfits my relatives and friends saw our new baby daughter in were comfortable for baby and cute enough for baby to be photographed in.

I absolutely adore the pink and white bunny selection of babygrows. The pink and white stripe coupled with the cotton hat are a match made in heaven. The fabric is super soft, just perfect for a newborns skin. I’m absolutely thrilled at how well they wash, cos as all new mums know, the machine is constantly in use during the early days.”

Denise Van Outen

Could we be more excited?

Frugi have been nominated for ‘Best online retailer’ in the Observer Ethical awards!! Whoo Hooo!!

Here’s the shortlist

This means that we’ll be going up to the big smoke (London) for a posh night out with some very famous people, and hopefully helping to highlight that a successful business can and should be run in the most ethical and responsible way possible!

If you’d like to know more about it all click HERE

A big, big, big Frugi thank you to everyone who voted for us. We are really thrilled to be nominated.

We’ll let you know the results as soon as we know.

I felt a bit sad when Dan finally outgrew his baby gowns, so I cheered myself up by getting him a pair of the robot pyjamas.   Dan sleeps in our bed for most of the night, so the photo is the view from my pillow in the morning.  Although I’ve always had babygrows for the other boys, it is nice to skip the poppers this time round.

The pyjamas are beautifully snuggly, with plenty of room for a big boosted night time nappy and our older boys really like the robot print on the front.  I do find that whereas I would only use a babygrow for one night and then wash it, the pyjamas get changed less frequently, making less washing, which is a clear winner (for me and the environment).   Also, Dan is a horribly early riser, but I can buy myself another ten minutes in bed by whipping the duvet off him so he can play with his own toes…..result!  Lovely, lovely PJs, thank you, Frugi.

The sunhat has revolutionized hats for Imogen our 18month year old. Hats used to be an item thrown on the floor very soon after they were put on, but now she doesn’t like to go anywhere without her striped hat. It’s a good job we have a Frugi sunhat hat from last year just so her stripy one can get a wash from time to time. And she looks so cute wearing it too.

When worn with the matching stripy shorts it’s a brilliant combination, they look so good together. Both are washing well and staying brilliantly soft. I find towelling shorts on a baby brilliant as they still look good even if you’ve left the nappy change a bit long and it’s leaked a bit or She has sat in a mess on the kitchen floor, it just seems to cope with that sort of thing and still look clean.

(Sam K – Frugi Crusader)

Harriett (our 3 year old) loves her dress and matching hat. During it’s first day on she was getting comments from passers by on the street about how pretty she looks. It’s been perfect in the recent weather and seems to be suited both to look good at a party and equally it’s practical and hard wearing enough to be scruffing around the sand pit in. I believe the hat was for a while used to make sand castles and it’s still the shape it used to be. As is expected with Frugi the material is wonderfully soft and lovely and thick. Worn with a light Frugi cardy it’s been fantastic in this warm spring weather.

These really are ultra soft cords - even after several washes they still haven’t gone all stiff like other cord trousers can do.  I love the sweet train logo – a very nice subtle touch.  The lining makes them even more comfy, hard wearing on the knee and gives them a spring/summery feel.  With the turn up lining there is also lots of growing room – Toby will be in these for ages.  The waists’ adjustable  toggle is on the outside so no more red marks on tummy’s and easy for nappy changes.  These cords are Cut4Cloth but Toby isn’t in washable and these still fit him really well.   The smoked pearl is a great colour that works well with lots of other things.  These cords are going to very useful for wearing now and for cooler summer days.  Perfect for playing in the garden or dressing up with a shirt or the Choo Choo Applique top.

I always think my little boy looks sweet but in this top he  is extra specially gorgeous.  The work in the applique is amazing and delights my toddlerand his grandfather who are both steam train fans!  The clever variety of colours means it works with lots of different bottoms, especially the frugi choo choo cord roll-ups.  The neck poppers are brilliant, no more fighting to get a top over his head and no annoying lumps/bumps to interfere with his daytime sleep.  It is a lighter weight cotton so useful throughout spring and into summer when you need to protect skin from sunburn or just on a slightly cooler day.   I have washed the top a few times now  and colour hasn’t run or faded and the cotton is still amazingly soft.  This is a really gorgeous top perfect for any special occasion or just a play in the park.

Ahoy there!  I feel a bit guilty reviewing this t-shirt when it’s almost sold out, but we just love it so much, I can’t resist!

I snagged one of these for Luke and he is wearing it here with his lovely canvas zip offs on the Ffestiniog and Welsh Highland Railway.  It’s a lovely bright colour for summer and Captain Kurt himself makes a cheerful and non-threatening pirate print for little boys.  It’s the usual beautiful quality that you would expect from Frugi and washes and dries without needing an iron – one of my favourite things about all Frugi clothes.

They are great for crawling in and are hard wearing yet lovely and soft to the touch in a lovely vibrant pink.

The only down side I would say is that I found the leggings to be a bit too baggy round the bottom when wearing a disposible nappy unlike all the other frugi cut4cloth trousers I have purchased in the past. I do however feel this is partly to do with the style as leggings do not generally come with a drawstring waist so is probably unavoidable.

All in all a great wardrobe staple that can be teamed with many outfits