I was a big leap of faith. One of those ‘if we don’t do it now will we always regret it’ moments that come along every once in a while. Well we did it and our first range of organic cotton baby clothes that would fit over a cloth nappy was launched in the summer of 2004.

We had one computer, in our spare room,  a dial-up internet connection and a dream.

Now we have twenty one computers, in a purpose built unit, 2 broadband lines…and a dream.

Our dream is for Frugi to be the most desirable and trusted organic cotton clothing brand on the planet.

Frugi clothes are always design lead. It is all very well to have the softest and strongest organic cotton in the world, but if the design is wrong then all ethics and environmentally friendliness in the world will not help. The clothes have to look great too.

We now do clothes for newborn, baby, kids and mother. Our ‘mother’ range is designed to help breastfeeding mums feed their babies discreetly, but in style. Our Baby range is sill cut that bit bigger for cloth nappies and our kids range now goes up yo 8 years old.

We now have a consumer website and a wholesale website and a great facebook page.

The dream is alive…

Kurt (Living the dream)

Our Henri has been working her little, organic cotton, socks off and we have got our lovely new website for our Frugi retailers to play with.

Our Frugi retailers will be able to log into their wholesale accounts, have a look at the wholesale blog, place orders for this season and next seasons clothes and all manner of lovely things.

Hopefully the site will become the first stop for shop owners looking to stock our lovely organic cotton clothes.

So, if you own a shop and want to know about wholesale baby clothes then hop on over to www.frugiwholesale.com

Looking forward to seeing you there

Kurt

Which way?

The ‘Creative’ people in the ‘Tomorrow’ department, here at Frugi towers, have been busy little bunnies this week.

You see we’re off to a trade show, in London, and in order to compete with the ‘big boys’ we have to have a stand that looks great! Unfortunately, we can’t just write a massive cheque and get a professional firm to do this for us, so we have to do what we can.

Well done Lauren, you're a sewing machine star!

Lauren has made up some lovely fluffy characters, that will be appearing in our new Spring catalogue. Henri and Nathan have been working on an amazing backdrop and the Frugi sign.

Fran and Abigail have sorted all the clothes, steamed them and got stuff ready. Mark and Derek have collected the Van, lugged boxes around and generally done ‘Man’ stuff!!

You're only supposed to blow the doors off!!

Dominique has been holding the fort and dealing with all consumer orders, in her usual brilliant way, and Anna has been doing a grand job with our manufacturers and sticking and glueing. Lucy has been smiling a lot!

It’s been like Blue Peter around here, and it’s been great fun.

We don’t say it enough but thank you, thank you little Frugi beings.

It is a pleasure to be working alongside such bright, talented, enthusiastic and motivated people.

Kurt

We had the cameras over to talk about our partnership with Jamie Oliver’s 15 Cornwall restaurant.

(We’ve done a great range of organic t-shirts and an apron with them)

Anna did the talking, and we all tried to act natural and keep the noise down.

Catch Anna before she does a ‘Britian’s got talent’ on us and starts saying, “Daaaarling” alot and calling for her “People”.

Click HERE to see her shine.

Hi All

When you buy your Children new shoes, why not let their  ’old’ ones help someone else?

Have a look HERE at a great new scheme.

Best wishes

Team Frugi.

Just a quick note to say thank you for all of you’re lovely comments recently. It’s been bonkers busy here at Frugi towers this week, trying to catch up on the backlog of orders from Christmas and the new year what with the bad weather and all!

The roads are still slippery, but we’re all in and packing the parcels as fast as we can.

The sale is still on, so if you fancy a bargain!!

Kurt

Her job is to assist Lauren in the measuring, detailing and general getting things right that goes on to make Frugi clothes. As we grow as a company, it’s great to see talented people joining us and helping to make our organic cotton clothes even more special!

That’s the joy of Frugi. At every stage we’ve strived to be better, in everything we do. To listen and learn and to act upon what we hear. Of course, the old adage that you can’t please all of the people all of the time is true. We get conflicting emails and phone calls from customers all the time. Some say that we do too much of such and such, and then aother customer saying that we don’t do enough of it. But we try our best.

It’s an exciting, dynamic and brilliant time for us. And…it’s Christmas too!!!!  (A big Ho! Ho! Ho! from us all).

So, welcome Abigail. Our latest, “Brilliant” person. You’ll get to know us at the Christmas Party – baptism of fire!!

We’ve just got this email from Henri, in India. She’s visiting our cotton growers and manufacturers.

During the trip they have popped in to the Orphanage that we are helping to support.

 We thought that we’d share it.

“Hello…

Wilf in Frugi's lined cord cargo trousers

The thing with cord trousers is they can go brittle after washing and you’re not so much folding them as snapping them in half to put them away. Not so with these wonderfully soft cargos. They have remained soft after repeated washed and look great!

The Charcoal colour contrast well with the bright blue of the jersey lining which again is soft and feels lovely on the skin. The tousers have some lovey details: cargo pockets on each leg with butonned flap (by the way, I have never had a button come off a Frugi item! They are securely stiched aand not hanging by a thread after two wears!); hip pockets, belt loops, adjustable toggle at the waist and zig-zag stitching on one of the back pockets, the flaps of which are also lined with a flash of vibrant blue.

I like the waist band on these too. There  are three bands of elastic within the jersey so the waistband is broad and soft. Manny never has and red or pink marks which can sometimes happen with harsher materials or restrictive waist bands.

Yup, definitely a fan of these! Manny wears them with lots of different tops but it looks particularly great with the Paw Paw Layered Top and the Reversible Horizon Hooded Jacket - either side looks fab!

Reviewed by G. Baker Frugi customer and Crusader

 My first impression was that this was another good quality, soft and hard wearing Frugi Skirt

 It fitted my daughter well and it looks adorable when teamed with leggings and the knitted swing cardigan.  However, on days when it has been too warm for a cardigan, I have really struggled to find any tops that don’t clash with the skirts many patterns.  This may just be that we tend to have plain skirts and trousers and patterned tops in our house and I can easily remedy this by purchasing the Frugi long sleeve T-shirt pack, but just thought it was worth noting.

The skirt  itself has not been as popular in our house as the other Frugi skirts have been, but never the less my daughter is happy to wear it and the soft unrestricting nature of this skirt means she is free to climb or jump  or do whatever she is doing without any restrictions.

One of the best things is how easy this skirt is for a child to put on themselves, perfect for encouraging independence in this age group.

Reviewed by D. Malcolm Frugi customer and crusader