The dreams of an organic clothing brand

The dreams of an organic cotton clothing company to be the most trusted and desirable brand on the planet.

7 years ago we started our little organic cotton clothing company and called it Cut4Cloth. Back then our lives were dominated by our new baby boy and cloth nappies, but we knew that quitting our jobs and following our dream was what we had to do.

I was a big leap of faith. One of those ‘if we don’t do it now will we always regret it’ moments that come along every once in a while. Well we did it and our first range of organic cotton baby clothes that would fit over a cloth nappy was launched in the summer of 2004.

We had one computer, in our spare room,  a dial-up internet connection and a dream.

Now we have twenty one computers, in a purpose built unit, 2 broadband lines…and a dream.

Our dream is for Frugi to be the most desirable and trusted organic cotton clothing brand on the planet.

Frugi clothes are always design lead. It is all very well to have the softest and strongest organic cotton in the world, but if the design is wrong then all ethics and environmentally friendliness in the world will not help. The clothes have to look great too.

We now do clothes for newborn, baby, kids and mother. Our ‘mother’ range is designed to help breastfeeding mums feed their babies discreetly, but in style. Our Baby range is sill cut that bit bigger for cloth nappies and our kids range now goes up yo 8 years old.

We now have a consumer website and a wholesale website and a great facebook page.

The dream is alive…


Kurt (Living the dream)



Crab Romper

Reviewed by Wendy T – Frugi Crusader

We were lucky enough to get one of these to review and lucky again to get some sun while we were away on holiday.  So, here’s Dan, 6.5 months, at Harlech Castle, North Wales, wearing his Crab Romper and getting a spot of sun!

This romper suit is absolutely perfect for summer.  Made from the soft organic cotton that you’d expect from Frugi, the applique is very sweet and the buttons are a really lovely detail, as well as being very practical.  Another thing I really liked and would recommend it for is long car journeys – Dan seemed significantly more comfortable wearing this and stayed cool, unlike the rest of us.  This will definitely be my top pick for days on the beach this year.

Ice Cream Romper

Reviewed by Claire HJ – Frugi Crusader

I love this Romper! Not only are the colours so attractive! But the design is extremely practical for young babies. My baby Isla adores it and best of all it doesn’t restrict her movement so she can still roll around the floor freely.

Again, it washes really well and has useful buttons near the collar so that it’s easy to make the head opening as large as you want to slip a babies head in without the garment getting stuck!

Whilst the short sleeves make it more of a Summer garment, Isla is wearing it right now with a long sleeved baby grow underneath.

Review of Hopper Romper

Baby RomperWell I am a little late doing this review but when this arrived the weather was so cold it could only be worn over other outfits. This romper has a great summery feel to it. The neck is really easy to get over little heads with the space provided by the buttons and the motif is really fun. As always the Frugi fabric washes really well and this garment looks good as new as after several washes.  My little man looks great in this and he is only 5 months, I think this would also be fab summer wear for toddlers as it looks great as well as being easy to wear. Any chance of a Mummy’s T shirt with the space hopper on?

Reviewed by Sam W – Frugi Customer & Crusader

Funky ‘Christmas’ Romper?!

Reviewed by Diana E, Frugi Customer & Crusader

Here’s why my baby girl will be wearing the “Silver Cloud” Funky Mushroom Romper at Christmas – picture the scene… A parcel arrives with instructions to be opened before Christmas day and, as you feared, inside is a Christmas pudding/snowman/Santa outfit for your little one’s first Christmas. You groan inwardly but dutifully dress your baby in the offending item, at least they are too young to be embarrassed! Unfortunately, and you can’t think how this happened(!), some mashed sprout is smeared all over the outfit over Christmas lunch, tut, tut, shame….

This is what to do, ditch the polyester pudding and dig out this lovely, super-soft funky mushroom romper. In red/cream/silver tones your baby will be the cuddliest decoration in the house! It is soft and comfy for a tiny babe, hard-wearing for a commando crawler and “funky” for Mum and Dad. Although pale, I find my baby looks great with a bright red (to match the mushroom) knitted cardy on top, get your real or honorary “knitting Granny” on the case! She does crawl around in a fair amount of dirt (my baby, not Granny that is) but this romper washes beautifully and to be honest, the pale colours are not as impractical as you might think, she’s been crawling around on dusty wooden floors today and it’s all brushed off without a mark.

It’s far too lovely to be kept just for night-time, although it is perfect for one of those lazy weekend “whoops it’s lunchtime and no-one is dressed yet” days. I tell you what, it’s also very good for those “the wardrobe/airing cupboard is bare and I can’t find two single things that match” days”. Buy it, it’ll last so much longer than that reindeer costume you saw in the supermarket!



Funky Mushroom Romper – stripes and rompers, 2 of my favourite things!

Reviewed by Estelle R, Frugi Customer & Crusader

I loved the Swashbuckler Romper from the summer collection, so when the Winter catalogue arrived the Funky Mushroom Romper was the first thing to really catch my eye.  I really like rompers in general (ones with stripes in particular!), but the usual downside is that they are a very neat cut and impossible to fit over cloth nappies.  Not the Funky Mushroom Romper!  There’s loads of room to spare for cloth or an eco disposable and the more generous cut is extremely flattering.  

It’s ideal for night wear, but in my opinion far too nice to hide away.  Made of the gorgeous thick organic cotton we can depend upon from Frugi (another real difference from other rompers, which tend to be on the flimsy side), the 3 colours are gorgeous and the cute mushroom motif adds a lovely detail which ties in beautifully with the rest of the baby collection.  The poppers at the neck allow for easy dressing, an essential feature when dealing with a wriggler.

Size wise, the fit is generous.  My baby is nearly 9 months, but on the small side, so the 6-12 month size is a bit large.  However, the beauty of a romper is that you can just roll up the legs and arms and you have the added benefit of it lasting for longer!  Also, as the cut isn’t skin tight like a lot of other rompers, you can easily add an extra layer underneath in the form of a body for extra cosyness in the winter months.  

Out of all the items from this season, this romper is the one which has attracted the most admiring comments from other mums.  I love it so much, I’m tempted to buy the next size up as I’m sure I’ll miss it once it’s been outgrown.  Since it goes beyond the usual 12 month size limit of other rompers, I may well be tempted…