The dreams of an organic clothing brand

The dreams of an organic cotton clothing company to be the most trusted and desirable brand on the planet.

7 years ago we started our little organic cotton clothing company and called it Cut4Cloth. Back then our lives were dominated by our new baby boy and cloth nappies, but we knew that quitting our jobs and following our dream was what we had to do.

I was a big leap of faith. One of those ‘if we don’t do it now will we always regret it’ moments that come along every once in a while. Well we did it and our first range of organic cotton baby clothes that would fit over a cloth nappy was launched in the summer of 2004.

We had one computer, in our spare room,  a dial-up internet connection and a dream.

Now we have twenty one computers, in a purpose built unit, 2 broadband lines…and a dream.

Our dream is for Frugi to be the most desirable and trusted organic cotton clothing brand on the planet.

Frugi clothes are always design lead. It is all very well to have the softest and strongest organic cotton in the world, but if the design is wrong then all ethics and environmentally friendliness in the world will not help. The clothes have to look great too.

We now do clothes for newborn, baby, kids and mother. Our ‘mother’ range is designed to help breastfeeding mums feed their babies discreetly, but in style. Our Baby range is sill cut that bit bigger for cloth nappies and our kids range now goes up yo 8 years old.

We now have a consumer website and a wholesale website and a great facebook page.

The dream is alive…


Kurt (Living the dream)



Reversible Horizon Hooded Jacket

Wilf in his Reversible horizon hooded frugi jacket
Wilf in his Reversible horizon hooded frugi jacket


I cannot tell a lie. This hooded jacket wasn’t on my ‘most-wanted’ list the first time I flicked through Frugi’s Autumn collection. However,  I’ve had it for a couple of weeks now and Manny’s barely been out of it!

First thing that surprised me is how substantial a jacket it is. This isn’t a cardy-with-a-hood; it’s thick, warm and snuggly. Perfect for these days where the weather is difinitely on the turn. With a hat and scarf it’s more than enough to keep a fast-moving toddler warm on a dry day in the park.

The colours are great – between the reversible grey and blue and the brightly striped cuffs and trim it goes with almost anything Manny wears.  Both sides, whether organic sherpa fleece or organic jersey are super-soft and, as always with Frugi, have remained so after washing. Both sides have pockets, perfect for conkers (and one or two as yet unidentified souvenirs from the park). 

I’m also particulaly appreciative of the zip. Having cerebral palsy and poor mobility in one hand, the chunky sized zip and smooth motion makes it easy to fasten, even on a two year old revving up for a dash to the roundabouts. It’s also perfect for little fingers  – Manny now enjoys pulling up his own zip!

This jacket really is great.  I would recommend it and know of at least one wee cousin who could well be getting one for his birthday!

By G. Baker

Frugi customer and crusader

Rockpool hoody and shorts

Rockpool Towelling Hoody
Rockpool Towelling Hoody

Our rockpool towelling hoody, shorts and sun hat arrived in the middle of the recent snow and my son (aged two and half) couldn’t wait to try them on – to which his first comment was ‘comfy’.  They are indeed very very soft and now I really can’t wait for the summer as he looks completely adorable in them (sets off his lovely blue eyes) and they will be so practical on holiday, on the beach, in the garden, just about everywhere. 

You can’t look at towelling clothes without thinking of hot summer days and the beach but the top looks great with a t-shirt under
it and with a pair of jeans and so thankfully doesn’t need a heat wave to be worn (we are in Britain after all!).  They also make great pyjamas aswell – a testament to the softness is that we couldn’t get him out of the top for about 3 days (it was in a sad state at the end but washed up lovely and is still very soft).

Having only discovered Frugi in the past year I have really liked the boys wear.  There always seems so much choice for girls everywhere, but boys wear always seems to be the same colours, cuts and designs so it is really exciting to get a boys outfit where you know people will ask where you got that from and doesn’t it look different etc which this outfit will.  I don’t think the brochure does justice to just how cute but so definitely boyish (and practical)  this outfit is!

Reviewed by Sam C – Frugi Customer & Crusader

Undercover Bug Top

Reviewed by Natasha R, Frugi Customer & Crusader

We have this top in the teal stripe version and I love it for the colours. The bright red neck and wrist trim makes this a stand-out favourite in my sons wardrobe, while the more conservative navy and kaki stripes mean that it can be worn with pretty much any of his existing clothes. The high point of this top is the little embroidered bug logo on the bottom front corner of the top. It is actually quite intricate with the same material as the top being used as an applique and embroidered on at a slight angle so that the stripes don’t quite match up. The end result is of an insect that has cleverly camouflaged itself to match the material of the top.

My son has just discovered “boy stuff” and is at that age where kids are desperate to express their gender in everything they do and with everything they wear. Sadly, all to often “boy stuff” ends up being some stereotyped violent or just plain ugly image that I don’t like my little boy wearing. The undercover bug pleases us both: him because a bug has enough of that “icky” factor to make it a “boy thing”; me because I can use it to talk about nature and how insects use camouflage – it actually ended up being quite educational with us looking on the internet for examples of creatures that change colour to match their environment.

A very classic design, the discreet bug should please boys of all ages. It is made from soft, thick organic cotton and is generously sized. This is a top that can take a bit of wear and tear, washes up well, and can definitely be worn without ironing!  Although my son has no trouble getting it on and off, the addition of a button or two on the shoulder would have been a plus. Nevertheless, a sure wardrobe staple, warm and comfortable, smart and fashionable.

Swashbuckler Shorties

Product Review by Emma S – Frugi Customer & Crusader

Swashbuckler Shorties >

Lovely long shorts, covering and protecting very vulnerable toddler knees. Waist is loosley elasticated with a drawstring making it perfectly adjustable and very comfortable.

I was originally a bit unsure about the colour as it’s quite unusual and not sure what colours it would go with (apart from Swashbuckler Top!). However was pleased to find it went well with several items in my sons wardrobe not just cream or white!

Has retained shape, softness and colour after many washes.

Great item perfect for very active toddlers (I especially like these for the beach, as they are so easy to take off and put on) and although classed as a ‘Boys’ item think it would also be perfectly suitable for girls, as would the girls version ‘Leapfrogger Shorties’ be perfectly suitable for boys, in fact I think I’ll go and order a pair…….

Swashbuckler Top

Product Review by Emma S – Frugi Customer & Crusader

Swashbuckler Top >

Great for summer is this long-sleeved top, lovely bright stripes and turquoise trim, and not too thick for hot days (shame we haven’t had that many!). Was concerned about white stripes with an extremely messy 2 year old however despite being covered in various different substances (including grass, mud, chocolate, bicycle grease) came up clean with only the use of Bio-d (non-bio) washing powder and a bit of eucalyptus on the grease! My son is very comfortable in it, and it’s easy to put on with poppers at neck ( manufacturers don’t seem to consider this with toddlers yet they dislike things being forced over head as much as babies). Still wonderfully soft and hasn’t faded, even after many washes.
Goes really well with Explorer Pants or Swashbuckler Shorties.