A look back at 2010 for Frugi

Well, here we are at the end of another brilliant year on Planet Frugi.

This year has seen us move into our fantastic new offices and warehouse. Watch the video HERE 

We also did a little film about one of our photoshoots HERE

Lucy and Henri flirted outrageously with Colin Firth at the Ethical business awards, but Kurt didn’t mind too much. Hugh FearnleyWhittingstall impressed us with just being a really nice chap (We think that Lucy fell a little bit in love with him too)

Denise Van Outen became our first celebrity ‘Crusader’ – Thanks Denise, we love you too! Latest from Denise just in..

” just had a look at the Frugi spring summer collection for 2011. There are so many fabulous items to choose from. I know its going to be a Frugi spring/ summer for our baby girl Betsy”
Denise Van Outen

We also have a brand new website HERE

And from 2011 we’ll be going up in our size range to 8 yrs – Yippieeeeeeee

From all of us, to all of you, a heartfelt thank you

Have a great Christmas and see you in 2011


Building the Frugi Dream


I had the most amazing meeting yesterday.

It was full of handshakes, introductions and smiles.

You see I went along to our new HQ, at Wheal Vrose Business Park in Helston,  for a meeting between the various contractors who are building it. On site were the electricians, carpenters, glaziers, builders, telephone people, our new landlord and little old me! The place was buzzing with activity. I was very impressed.

But more than that was the atmosphere. Everyone was cracking on with their work in a brilliantly positive manner. The common goal to bring the build together, on time and on budget. Our phone people were talking cabling with their new friends, the electricians. The carpenters were talking to the builders. Our new landlord was pointing at bits and bobs and asking for my thoughts. Basically, I loved it!!

It seemed to sum up everything that’s good about Frugi.  Great communication between everyone involved. (Our customers, manufacturers, staff, retailers…the list goes on..). It’s an understanding that we’re all doing this to make things just that little bit better, for everyone and, just as importantly, having fun along the way!

If there was a Devils advocate then I’m sure that they’d pour scorn upon my enthusiasm. However, who needs them?

We are moving into a great new place and I’m excited. Sure, it will be sad to leave our little barn at Gear Farm. It has served us well and we love it here. However, right from when Lucy and I started all this way back in 2004 we embraced change and actively sought new ideas and a new way of doing things. ‘New’ is not a scary word on planet Frugi! The new HQ is a big step. Not long ago Frugi, then Cut4Cloth, existed in our spare bedroom. We had one computer, a big mortgage, a baby and enough savings to last a year. If the savings ran out before any money came in then that was it – back to the day jobs!

Well we’re still here and we have a lovely spanking new building to move into.

(They’ve put a sign up with our name on it and everything)


Denise Van Outen reviews Frugi’s Bunny Baby Grow Set

Reviewed by Denise Van Outen – Frugi’s first Celebrity Crusader!

“As a first time Frugi crusader I would like to start with saying how excited I am to be part of the gang!

I’m a new mummy, so I’ve been very selective with my first time buys. In particular I wanted to be sure the first outfits my relatives and friends saw our new baby daughter in were comfortable for baby and cute enough for baby to be photographed in.

I absolutely adore the pink and white bunny selection of babygrows. The pink and white stripe coupled with the cotton hat are a match made in heaven. The fabric is super soft, just perfect for a newborns skin. I’m absolutely thrilled at how well they wash, cos as all new mums know, the machine is constantly in use during the early days.”

Denise Van Outen

Frugi nominated in the Observer Ethical awards

Could we be more excited?

Frugi have been nominated for ‘Best online retailer’ in the Observer Ethical awards!! Whoo Hooo!!

Here’s the shortlist

This means that we’ll be going up to the big smoke (London) for a posh night out with some very famous people, and hopefully helping to highlight that a successful business can and should be run in the most ethical and responsible way possible!

If you’d like to know more about it all click HERE

A big, big, big Frugi thank you to everyone who voted for us. We are really thrilled to be nominated.

We’ll let you know the results as soon as we know.

It’s nippy at Frugi Towers

Jack frost has come a visiting us this week. It’s just as well that we don’t have any Brass Monkeys to worry about! The warehouse is a bit nippy.

The ‘Today’ teem are frantically packing and processing orders whilst boiling in the office when processing them because the ‘Tomorrow’ team are precious little things and need the heating up!

All good fun though. We have Jonny Cash on Mark’s stereo. Something about Fulsome prison.

Don’t forget to have a look at the SALE we need to keep busy to keep warm!!