The dreams of an organic clothing brand

The dreams of an organic cotton clothing company to be the most trusted and desirable brand on the planet.

7 years ago we started our little organic cotton clothing company and called it Cut4Cloth. Back then our lives were dominated by our new baby boy and cloth nappies, but we knew that quitting our jobs and following our dream was what we had to do.

I was a big leap of faith. One of those ‘if we don’t do it now will we always regret it’ moments that come along every once in a while. Well we did it and our first range of organic cotton baby clothes that would fit over a cloth nappy was launched in the summer of 2004.

We had one computer, in our spare room,  a dial-up internet connection and a dream.

Now we have twenty one computers, in a purpose built unit, 2 broadband lines…and a dream.

Our dream is for Frugi to be the most desirable and trusted organic cotton clothing brand on the planet.

Frugi clothes are always design lead. It is all very well to have the softest and strongest organic cotton in the world, but if the design is wrong then all ethics and environmentally friendliness in the world will not help. The clothes have to look great too.

We now do clothes for newborn, baby, kids and mother. Our ‘mother’ range is designed to help breastfeeding mums feed their babies discreetly, but in style. Our Baby range is sill cut that bit bigger for cloth nappies and our kids range now goes up yo 8 years old.

We now have a consumer website and a wholesale website and a great facebook page.

The dream is alive…


Kurt (Living the dream)



Frugi, Colin Firth, Ben Fogle, The Observer Ethical awards and a lonley night for Kurt

Personally, I don’t know what the fuss is all about!

Just because my wife and our Henri have been swooning all week about meeting Colin Firth at the Observer Ethical awards tonight, doesn’t mean that I’m jealous.

I too forget to shave, don’t comb my hair and wander around looking dischevelled most of the time. We’re very similar really.

However, I don’t seem to have the same swoonability. I don’t understand. Women eh!


P.S. (And I’m not called Colin – I mean – really!)

He looks like Justin Currie from Del Amitri

Frugi nominated in the Observer Ethical awards

Could we be more excited?

Frugi have been nominated for ‘Best online retailer’ in the Observer Ethical awards!! Whoo Hooo!!

Here’s the shortlist

This means that we’ll be going up to the big smoke (London) for a posh night out with some very famous people, and hopefully helping to highlight that a successful business can and should be run in the most ethical and responsible way possible!

If you’d like to know more about it all click HERE

A big, big, big Frugi thank you to everyone who voted for us. We are really thrilled to be nominated.

We’ll let you know the results as soon as we know.

The Most Ethical Baby Clothes!

Here’s some good news that we want to broadcast…we recently topped the charts for ethical baby clothes! Last month, Ethical Consumer magazine’s article (Made for kids….By kids?) did some digging into the nitty gritty of organic and fair trade baby clothes. Their buyer’s guide put Frugi at the top of the list for ethical baby clothes, alongside a couple of other small labels and streets ahead of M&S, Mothercare and other well known baby shops! Continue reading “The Most Ethical Baby Clothes!”