The dreams of an organic cotton clothing company to be the most trusted and desirable brand on the planet.
7 years ago we started our little organic cotton clothing company and called it Cut4Cloth. Back then our lives were dominated by our new baby boy and cloth nappies, but we knew that quitting our jobs and following our dream was what we had to do.
I was a big leap of faith. One of those ‘if we don’t do it now will we always regret it’ moments that come along every once in a while. Well we did it and our first range of organic cotton baby clothes that would fit over a cloth nappy was launched in the summer of 2004.
We had one computer, in our spare room, a dial-up internet connection and a dream.
Now we have twenty one computers, in a purpose built unit, 2 broadband lines…and a dream.
Our dream is for Frugi to be the most desirable and trusted organic cotton clothing brand on the planet.
Frugi clothes are always design lead. It is all very well to have the softest and strongest organic cotton in the world, but if the design is wrong then all ethics and environmentally friendliness in the world will not help. The clothes have to look great too.
We now do clothes for newborn, baby, kids and mother. Our ‘mother’ range is designed to help breastfeeding mums feed their babies discreetly, but in style. Our Baby range is sill cut that bit bigger for cloth nappies and our kids range now goes up yo 8 years old.
We’re all busy, busy busy here at Frugi HQ getting ready to go to the Bubble trade show in London this weekend! There’s lot’s to do, and no-one can wriggle their way out of it!
There’s sewing, stuffing, cutting, painting, carpentry, clothes steaming, van-hiring, Roskilly’s fudge (yum)…and lots more to do! Unfortunately, it’s not for us to eat …although we did see Stephen coming out of the staff room yesterday looking a little bit like the cat who got the cream…!
Everyone’s working on props and decorations to make our Frugi stand look amazing, to entice lots of new and existing retailers to Planet Frugi- and that’ll hopefully mean that there will be even more shops all over the planet selling scrummy Frugi goodies in the spring! If you’re really lucky, there might be some new Frugi stockists near you.
Say hello to them on stand A1 if you’re a potential Frugi retailer, and have a butchers at AW11 and SS12
Good luck everybody, and we look forward to hearing all about it next week.
The Warehouse boys have got themselves a new project. Behind Frugi HQ is a little scrap of wasteland that they are busy converting into a picnic area. They’ve cleared the ground, and are busy getting it ready for some grass seed and some picnic tables. They have a dream of a little vegetable patch as well, to grow some lovely organic produce for their lunches.
It’s such a brilliant idea, and we’re all right behind them. We’ll keep you up to date with its progress, but for now here’s a picture of our Derek doing some of the graft! Go Del boy, go!!
Some of the Frugi ‘Tomorrow’ departmant are off to that there London to talk to some of our customers about all things Frugi-ish. Technically this is known as a ‘focus group’..apparently. However, this being us, it’ll probably be just an excuse for a chat and biscuits!
Th ‘Van’ that was hired turned out to be a Peugeot ‘Partner’ with extra seets in the boot. Hummm, a little cramped. I think some form of people carrier was expected. Anyway, all the girls have very small bums do they’ll fit in easliy and have a very comfy journey!
Thanks Helene for the thumbs up and the sticking out tongue – you are way too cool.
Good luck little Frugi people. Don’t let the ‘big smoke’ scare you.
Well, here we are at the end of another brilliant year on Planet Frugi.
This year has seen us move into our fantastic new offices and warehouse. Watch the video HERE
We also did a little film about one of our photoshoots HERE
Lucy and Henri flirted outrageously with Colin Firth at the Ethical business awards, but Kurt didn’t mind too much. Hugh Fearnley–Whittingstall impressed us with just being a really nice chap (We think that Lucy fell a little bit in love with him too)
Denise Van Outen became our first celebrity ‘Crusader’ – Thanks Denise, we love you too! Latest from Denise just in..
” just had a look at the Frugi spring summer collection for 2011. There are so many fabulous items to choose from. I know its going to be a Frugi spring/ summer for our baby girl Betsy”
Denise Van Outen