The dreams of an organic clothing brand

The dreams of an organic cotton clothing company to be the most trusted and desirable brand on the planet.

7 years ago we started our little organic cotton clothing company and called it Cut4Cloth. Back then our lives were dominated by our new baby boy and cloth nappies, but we knew that quitting our jobs and following our dream was what we had to do.

I was a big leap of faith. One of those ‘if we don’t do it now will we always regret it’ moments that come along every once in a while. Well we did it and our first range of organic cotton baby clothes that would fit over a cloth nappy was launched in the summer of 2004.

We had one computer, in our spare room,  a dial-up internet connection and a dream.

Now we have twenty one computers, in a purpose built unit, 2 broadband lines…and a dream.

Our dream is for Frugi to be the most desirable and trusted organic cotton clothing brand on the planet.

Frugi clothes are always design lead. It is all very well to have the softest and strongest organic cotton in the world, but if the design is wrong then all ethics and environmentally friendliness in the world will not help. The clothes have to look great too.

We now do clothes for newborn, baby, kids and mother. Our ‘mother’ range is designed to help breastfeeding mums feed their babies discreetly, but in style. Our Baby range is sill cut that bit bigger for cloth nappies and our kids range now goes up yo 8 years old.

We now have a consumer website and a wholesale website and a great facebook page.

The dream is alive…


Kurt (Living the dream)



Amazing Grape Pull Ups

Frugi model in Amazing grape pull ups
Frugi model in Amazing grape pull ups


A perfect choice for a very active baby who is crawling and climbing everywhere but has not yet mastered walking! 

Soft, great quality, a good fit around the waist and very easy to get on and get off.  Because of the wide (yet comfy) bottoms I found I needed to dress my daughter in thick socks that I could pull a long way up her leg as on a colder chilly day these trousers could be a little drafty!

Reviewed by B. Struthers – Frugi customer and crusader

Princess Pea Smock Top


Frugi's organic cotton smock top and cord trousers
Frugi's organic cotton smock top and cord trousers


Well, I have bought several of these tops in the last year for my baby daughter and this one does not disappoint! 

Great colours and a perfect addition to the wardrobe for this winter as it has full length sleeves and can comfortably be worn with an equally lovely Frugi vest with room to spare for a cardi over the top. 

I think my 11 month old looks great in this and the concensus from those who have seen her in it is that they think the same too!

Reviewed by B. Struthers – Frugi customer and crusader

Blushing Blossom Tiered Skirt


Cool - Frugi Blushing Blossom tiered Skirt

 My first impression was that this was another good quality, soft and hard wearing Frugi Skirt

 It fitted my daughter well and it looks adorable when teamed with leggings and the knitted swing cardigan.  However, on days when it has been too warm for a cardigan, I have really struggled to find any tops that don’t clash with the skirts many patterns.  This may just be that we tend to have plain skirts and trousers and patterned tops in our house and I can easily remedy this by purchasing the Frugi long sleeve T-shirt pack, but just thought it was worth noting.

The skirt  itself has not been as popular in our house as the other Frugi skirts have been, but never the less my daughter is happy to wear it and the soft unrestricting nature of this skirt means she is free to climb or jump  or do whatever she is doing without any restrictions.

One of the best things is how easy this skirt is for a child to put on themselves, perfect for encouraging independence in this age group.


Reviewed by D. Malcolm Frugi customer and crusader


Frugi leggings
Frugi leggings


Lovely leggings!!

Super high quality, they are so much thicker than other leggings we own.  They fit really well  on the waist – no digging in and stay put around  the legs with little or no riding up.    As they are in direct contact with my little ones skin, the fact they are organic is a big plus.  Fab colours too!

Review by D. Malcolm Frugi customer and crusader

Flutterby Cord Pinafore Dress

Frugi Flutterby cord pinafore dress
Frugi Flutterby cord pinafore dress

My youngest doesn’t get many new clothes,  she is mostly in hand-me-downs (mostly  Frugi/cut4cloth hand downs which do seem to wash and wear very well), so this dress was a real treat for her.

It is a perfect little dress and my 18 month old looks very cute in it.  It’s easy to dress her in, looks super comfy and as you say in the description, it’s girly but without being pink.

It’s washing well and after a  few washes there are no problmes to report.   The buttons at the front would have been a big plus with my eldest who disliked  having anything over her head,It’s got loads of room for cloth nappies and general wriggling.   It’s the kind of dress that doesn’t look out of place  for day to day wear, but at the same time looks great for more special occasions.   I love this dress so much that dd will be wearing it when the photograper visits her big sisters nursery next moth.

In summary – I love this dress.

Reviewd by D.Malcolm Frugi customer and crusader

Frugi win GOLD for our Diva Dress in Practical Parenting awards

Amazing News!!!  We’ve won GOLD for the Diva Dress in Practical Parenting Magazines’ awards…!!!  Yipppeee!  It will be featured in Nov’s magazine…
We’re all pretty chuffed that one of our Frugi mother items has won an award. It’s a great endorsement, and I’m sure that you’ll all be hearing more about it in the coming weeks.


And it's gold for Frugi
And it's gold for Frugi

Lovebird Layered Top, Eco Denim Skirt and Dot to Dot Tights

Reviewed by Annabel G – Frugi Crusader

Lovebird Top & Denim SkirtThese items were a very good choice for me because as pretty as they are, they are not things I would have chosen myself.

I confess that the t-shirt isn’t really to my taste, as I tend to shy away from something so full on pink and I tend to go for applique designs rather than prints. I was very pleased to see the popper fastening on the shoulders. Eliza’s head was 91st centile at birth and has been ever since and I struggle sometimes to get tops in her size over her head and it is rare to find tops with popper or button neck fastenings in the older age bracket.

Eliza my 3 year old loved this top right away and couldn’t wait to wear it and I can now totally understand the comment on the item description page of the website that all the little girls on the photoshoot wanted to wear it! Eliza calls it her “chicksy bird” t shirt and has specifically asked to wear it on a few occasions. I have to say that it has grown on me and there is no denying the quality: the feel of the cotton, the softness and the thickness, are excellent and I can see that this will be a very functional winter t shirt. I like the contrasting sleeves. Eliza always manages to get the cuffs of her t shirt mucky and the dark colour will help to disguise this! It’s been washed twice already and has come out well: the colours have stayed true as has the shape. I was worried about the print cracking or flaking, as can happen with cheaper tops, but that’s not the case here, it has remained intact so far.

The first thing that struck me about the eco denim skirt was that the denim felt very good quality, like the shape would hold its old rather than being flimsy. It looks very cute when worn, the ruffled layer really accentuates the too cute toddler bustling motion! I appreciated the soft jersey lined waistband though I wish that there were more adjustbility to cinch the waist in a bit as it does tend to twist round a bit when worn.  As expected, it washes very well and though it looked wonderfully pressed when it was new out of the packet, I don’t think that it suffers for not having an iron over it out of the washing machine: just shake it out well and hang it smoothly and it’s fine.

TightsThe tights are lovely. They feel incredibly soft. I very rarely find a pair of tights that don’t end up with a ‘Nora Batty’ effect by the end of the day but these held up well. They wash well too, they’ve been worn and washed twice so far and still look excellent – by now many cheaper pairs are already horribly pilled.

All in all I think this is a very pretty highly functional winter outfit that is pleasing for both mother and daughter.

Knitted Swing Cardigan Review

Frugi organic swing cardi
Frugi organic swing cardi

We received our parcel a few weeks ago and  the moment I opened it the swing cardigan was a big hit with my three and a half year old.   She just loves the bright colour (Fuchsia) and the large buttons make it perfect for the “I can do it myself” moments  – off which we have many.

My daughter has hardly taken this cardigan off since it arrived.  She is the only child in her Nursery class who chooses not to wear school uniform and I love the fact that this cardigan really means that she looks smart yet still stands out from the crowds.   It’s also lovely and warm (it’s suddenly become quite cold up here in the lakes) and it’s fantastic to have a warm item of clothing that she is so keen to put on.

The bright colour also comes in really useful when I need to spot her in a crowd such as at a playground etc or when she runs to the other side of a field and the speed of light.   I found it really easy to keep track of the bight pink girl at the park today.

The Cardigan feels really well made, the wool is soft and I have no fears about it losing its shape or becoming bobbly.  It’s been washed a few times now and still looks as good as new. 

All in all – Fantastic.  My daughter firm favourite of the year and as its so cute  and practical  that I’m  delighted too.

 Thank You.

Reviewed by D. Malcolm Frugi customer and crusader

Perfect bacon sandwich


Ok, stay with me. This is related to organic cotton clothes and all things Frugi…honest.


I had the most amazing bacon sandwich this morning. It was made with local, organically produced, bacon, organic bread baked here at Gear Farm, and topped with one of the Frugi chicken’s organic eggs.

Quality ingredients assembled with care.

Ok, the analogy is there. We try and make Frugi like my bacon sandwich.

Happy munching