The dreams of an organic clothing brand

The dreams of an organic cotton clothing company to be the most trusted and desirable brand on the planet.

7 years ago we started our little organic cotton clothing company and called it Cut4Cloth. Back then our lives were dominated by our new baby boy and cloth nappies, but we knew that quitting our jobs and following our dream was what we had to do.

I was a big leap of faith. One of those ‘if we don’t do it now will we always regret it’ moments that come along every once in a while. Well we did it and our first range of organic cotton baby clothes that would fit over a cloth nappy was launched in the summer of 2004.

We had one computer, in our spare room,  a dial-up internet connection and a dream.

Now we have twenty one computers, in a purpose built unit, 2 broadband lines…and a dream.

Our dream is for Frugi to be the most desirable and trusted organic cotton clothing brand on the planet.

Frugi clothes are always design lead. It is all very well to have the softest and strongest organic cotton in the world, but if the design is wrong then all ethics and environmentally friendliness in the world will not help. The clothes have to look great too.

We now do clothes for newborn, baby, kids and mother. Our ‘mother’ range is designed to help breastfeeding mums feed their babies discreetly, but in style. Our Baby range is sill cut that bit bigger for cloth nappies and our kids range now goes up yo 8 years old.

We now have a consumer website and a wholesale website and a great facebook page.

The dream is alive…

 

Kurt (Living the dream)

 

 

We’re off to Bubble London

 

See what I did

 

We’re all busy, busy busy here at Frugi HQ getting ready to go to the Bubble trade show in London this weekend! There’s lot’s to do, and no-one can wriggle their way out of it!

There’s sewing, stuffing, cutting, painting, carpentry, clothes steaming, van-hiring, Roskilly’s fudge (yum)…and lots more to do! Unfortunately, it’s not for us to eat …although we did see Stephen coming out of the staff room yesterday looking a little bit like the cat who got the cream…!

Everyone’s working on props and decorations to make our Frugi stand look amazing, to entice lots of new and existing retailers to Planet Frugi- and that’ll hopefully mean that there will be even more shops all over the planet selling scrummy Frugi goodies in the spring! If you’re really lucky, there might be some new Frugi stockists near you.

Say hello to them on stand A1 if you’re a potential Frugi retailer, and have a butchers at AW11 and SS12

Good luck everybody, and we look forward to hearing all about it next week.

Spring is in the air at Frugi

It’s been a lovely sunny day, here at Frugi HQ today.

We’ve had the big doors to the warehouse open for the first time in I don’t know how long. The cobwebs have been blown away, and we’re good to go again.

Lots of stuff going on, on our facebook pages at the moment http://www.facebook.com/welovefrugi

Also twitter is quite busy – come find us at @Frugi

We’re all having a think how to best use our Cut4Cloth site going forwards, as we may be integrating the blog into our main site www.welovefrugi.com

Maybe a forum for cloth nappies or organic cotton clothes. Mums-to-be and nursing mums. Or a big directory devoted to ethical business?

Lots to think about and great plans ahead.

Laters

Kurt

Choo Choo Applique Top

Reviewed by Jo Jo G – Frugi Crusader

I always think my little boy looks sweet but in this top he  is extra specially gorgeous.  The work in the applique is amazing and delights my toddlerand his grandfather who are both steam train fans!  The clever variety of colours means it works with lots of different bottoms, especially the frugi choo choo cord roll-ups.  The neck poppers are brilliant, no more fighting to get a top over his head and no annoying lumps/bumps to interfere with his daytime sleep.  It is a lighter weight cotton so useful throughout spring and into summer when you need to protect skin from sunburn or just on a slightly cooler day.   I have washed the top a few times now  and colour hasn’t run or faded and the cotton is still amazingly soft.  This is a really gorgeous top perfect for any special occasion or just a play in the park.

Organic baby clothes at Frugi towers Helston

Frugi towers in Helston under construction

 

Progress is continuing apace at our new offices and warehouse, in Helston. We all can’t wait to see the shelves loaded up with gorgeous Frugi organic cotton baby and kids clothes.

Is Helston ready for us? We’re going to have a little Frugi shop, on the ground floor, so people can pop along and buy baby clothes and meet the team.

Helston is not exactly a mecca for baby clothes – there’s a Tesco’s, but that’s not exactly selling organic cotton clothes. So, the shop is going to be quite important for us and it’ll be great to have a little more space to display things better.

Will probably be doing our next sample sale from the new build. Not sure when, but we’ll let everyone know as soon as we do.

TTFN

Kurt

Frugi organic cotton clothes in 2009

Welcome to 2010. It’s a lovely round number isn’t it? This year will see Frugi / cut4cloth turn 6. We’ve been born, gone to pre-school, started ‘big’ school and we’re now in year 2 so to speak.

Since Lucy and I started Cut4Cloth in 2004, organic cotton clothing has emerged from the fringes to become much more widely known and appreciated. Back then we had to explain to everyone what organic cotton was. “Can you eat it?” was the standard quip. Don’t hear that much anymore.

2009 was a vintage year.

We went to India twice to see our manufacturers, meet the organic cotton farmers and explore. We sent Adam, our photographer, along on the second trip. Hopefully, when his feet touch the ground, we’ll get lots of pictures up on the blog and in the catalogue – maybe even some video of it all. (Do people still use the word ‘video’? )

We donated 10K to our two charities. PAN UK (Pesticide action network) and the Cornwall marine strandings network, via our membership to 1% for the planet

We had a brilliant sample sale and gave the proceeds to an Orphanage near to one of our manufacturers, in India.

Some great people joined us, at Frugi towers,  in 2009. We now have an assistant garment technologist, Abigail, a graphic designer, Nathan, and ‘Doris’ AKA Derek in the warehouse!

Oh, and we also sold some amazing organic cotton clothes. The best yet. Thank you to all of our customers for your support, tweets, face-book comments, blogs, chat etc. etc. It’s just brilliant to get your input.

So, to infinity and beyond! 2010 looks set for even more adventurous and exciting. The Spring stock is arriving soon, and hopefully the sun will shine upon us all.

Thank you so much everyone. No really, I mean it. It’s a blast and it really feels like we’re achieving great things!!

Here’s to the future

Kurt

Living the Frugi dream

A big welcome to Abigail, who has relocated from Scotland to sunny Cornwall to ‘work’ here at Frugi towers. (Not that Scotland isn’t sunny you understand…)

Her job is to assist Lauren in the measuring, detailing and general getting things right that goes on to make Frugi clothes. As we grow as a company, it’s great to see talented people joining us and helping to make our organic cotton clothes even more special!

That’s the joy of Frugi. At every stage we’ve strived to be better, in everything we do. To listen and learn and to act upon what we hear. Of course, the old adage that you can’t please all of the people all of the time is true. We get conflicting emails and phone calls from customers all the time. Some say that we do too much of such and such, and then aother customer saying that we don’t do enough of it. But we try our best.

It’s an exciting, dynamic and brilliant time for us. And…it’s Christmas too!!!!  (A big Ho! Ho! Ho! from us all).

So, welcome Abigail. Our latest, “Brilliant” person. You’ll get to know us at the Christmas Party – baptism of fire!!

Tractor Applique Envelope Top

Lovely thick organic cotton makes this topTractor Top a standout for me – it’s much thicker than your average t-shirt, so great for chilly Autumn or Winter days.  The envelope neck makes it easy to get over my baby’s head without tears and screaming (from me or him!)
 
The tractor applique is a striking addition, and unlike other applique tops I’ve owned in the past (not Frugi ones), the applique is stitched on firmly and doesn’t unravel or pull off.  
 
Overall it’s a great little top, and I’m going to be tempted to buy it again in the next size up when this one is grown out of!
 
Reviewed by Mikaela B – Frugi Crusader

Amazing Grape Pull Ups

Frugi model in Amazing grape pull ups
Frugi model in Amazing grape pull ups

 

A perfect choice for a very active baby who is crawling and climbing everywhere but has not yet mastered walking! 

Soft, great quality, a good fit around the waist and very easy to get on and get off.  Because of the wide (yet comfy) bottoms I found I needed to dress my daughter in thick socks that I could pull a long way up her leg as on a colder chilly day these trousers could be a little drafty!

Reviewed by B. Struthers – Frugi customer and crusader