The dreams of an organic clothing brand

The dreams of an organic cotton clothing company to be the most trusted and desirable brand on the planet.

7 years ago we started our little organic cotton clothing company and called it Cut4Cloth. Back then our lives were dominated by our new baby boy and cloth nappies, but we knew that quitting our jobs and following our dream was what we had to do.

I was a big leap of faith. One of those ‘if we don’t do it now will we always regret it’ moments that come along every once in a while. Well we did it and our first range of organic cotton baby clothes that would fit over a cloth nappy was launched in the summer of 2004.

We had one computer, in our spare room,  a dial-up internet connection and a dream.

Now we have twenty one computers, in a purpose built unit, 2 broadband lines…and a dream.

Our dream is for Frugi to be the most desirable and trusted organic cotton clothing brand on the planet.

Frugi clothes are always design lead. It is all very well to have the softest and strongest organic cotton in the world, but if the design is wrong then all ethics and environmentally friendliness in the world will not help. The clothes have to look great too.

We now do clothes for newborn, baby, kids and mother. Our ‘mother’ range is designed to help breastfeeding mums feed their babies discreetly, but in style. Our Baby range is sill cut that bit bigger for cloth nappies and our kids range now goes up yo 8 years old.

We now have a consumer website and a wholesale website and a great facebook page.

The dream is alive…

 

Kurt (Living the dream)

 

 

Frugi organic cotton clothes in 2009

Welcome to 2010. It’s a lovely round number isn’t it? This year will see Frugi / cut4cloth turn 6. We’ve been born, gone to pre-school, started ‘big’ school and we’re now in year 2 so to speak.

Since Lucy and I started Cut4Cloth in 2004, organic cotton clothing has emerged from the fringes to become much more widely known and appreciated. Back then we had to explain to everyone what organic cotton was. “Can you eat it?” was the standard quip. Don’t hear that much anymore.

2009 was a vintage year.

We went to India twice to see our manufacturers, meet the organic cotton farmers and explore. We sent Adam, our photographer, along on the second trip. Hopefully, when his feet touch the ground, we’ll get lots of pictures up on the blog and in the catalogue – maybe even some video of it all. (Do people still use the word ‘video’? )

We donated 10K to our two charities. PAN UK (Pesticide action network) and the Cornwall marine strandings network, via our membership to 1% for the planet

We had a brilliant sample sale and gave the proceeds to an Orphanage near to one of our manufacturers, in India.

Some great people joined us, at Frugi towers,  in 2009. We now have an assistant garment technologist, Abigail, a graphic designer, Nathan, and ‘Doris’ AKA Derek in the warehouse!

Oh, and we also sold some amazing organic cotton clothes. The best yet. Thank you to all of our customers for your support, tweets, face-book comments, blogs, chat etc. etc. It’s just brilliant to get your input.

So, to infinity and beyond! 2010 looks set for even more adventurous and exciting. The Spring stock is arriving soon, and hopefully the sun will shine upon us all.

Thank you so much everyone. No really, I mean it. It’s a blast and it really feels like we’re achieving great things!!

Here’s to the future

Kurt

Princess Pea Smock Top

 

Frugi's organic cotton smock top and cord trousers
Frugi's organic cotton smock top and cord trousers

 

Well, I have bought several of these tops in the last year for my baby daughter and this one does not disappoint! 

Great colours and a perfect addition to the wardrobe for this winter as it has full length sleeves and can comfortably be worn with an equally lovely Frugi vest with room to spare for a cardi over the top. 

I think my 11 month old looks great in this and the concensus from those who have seen her in it is that they think the same too!

Reviewed by B. Struthers – Frugi customer and crusader

Flutterby Cord Pinafore Dress

Frugi Flutterby cord pinafore dress
Frugi Flutterby cord pinafore dress

My youngest doesn’t get many new clothes,  she is mostly in hand-me-downs (mostly  Frugi/cut4cloth hand downs which do seem to wash and wear very well), so this dress was a real treat for her.

It is a perfect little dress and my 18 month old looks very cute in it.  It’s easy to dress her in, looks super comfy and as you say in the description, it’s girly but without being pink.

It’s washing well and after a  few washes there are no problmes to report.   The buttons at the front would have been a big plus with my eldest who disliked  having anything over her head,It’s got loads of room for cloth nappies and general wriggling.   It’s the kind of dress that doesn’t look out of place  for day to day wear, but at the same time looks great for more special occasions.   I love this dress so much that dd will be wearing it when the photograper visits her big sisters nursery next moth.

In summary – I love this dress.

Reviewd by D.Malcolm Frugi customer and crusader

Frugi win GOLD for our Diva Dress in Practical Parenting awards

 
 
Amazing News!!!  We’ve won GOLD for the Diva Dress in Practical Parenting Magazines’ awards…!!!  Yipppeee!  It will be featured in Nov’s magazine…
 
We’re all pretty chuffed that one of our Frugi mother items has won an award. It’s a great endorsement, and I’m sure that you’ll all be hearing more about it in the coming weeks.
 
Fandabidozie!!!!!!

 

And it's gold for Frugi
And it's gold for Frugi

Buying Organic cotton clothes

It’s a tricky thing, this being green and environmentally friendly. On a day-to-day level we can all turn off light bulbs, use Eco-friendly washing powder and washable nappies or Eco-disposable nappies on our babies. Clothes, however, seem to be a  slightly different matter.

You see, when it comes to buying clothes we are torn by the compulsion of desire. Good design and quality manufacturing, coupled with good branding = a great product. It is very difficult to look beyond this even if you err on the, as Jeremy Clarkson would say, Ecomentalist side!

The challenge for clothing companies is, therefore, to make their clothes both desirable and as environmentally friendly as possible. Since we started Cut4Cloth (Now Frugi) 5 years ago, the number of retailers selling, and the quality of  organic cotton clothes they sell has increased dramatically.

Gone are the itchy-scratch hippy dippy garments of the past, replaced by beautifully designed quality clothes.

This is a good thing. It means that more people will buy organic, because the clothes are desirable.  For many, the ethical aspect is an added bonus. 

What needs to happen is for all manufacturing and retailing to operate in as an environmentally friendly fashion as possible. Then, by default, consumers will be buying ‘green’ without knowing it.

Then we can all look ‘cool’ in our amazing ‘threads’…man, without having to do any tie-dying whatsoever. (Not that there’s anything wrong with that you understand….phew )

By

That dude, Kurt Jewson

High Time for High Waistbands – Dino T-shirt & Explorer Trousers

Product Review by Joanne G – Frugi Customer & Crusader

Boys Dino T-shirt and Boys Explorer Trousers

I never thought the day would come when I would side with Simon Cowell let alone commend his sometimes questionable dress sense – but when it comes to high waistbands Mr Cowell and I are reading from the same cheesy songbook.

I have enjoyed the hipster revival as much as the next person, but not until I had Michael did I see the folly of the anti-highrise attitude found amongst our Nation’s fashionistas. However, flicking through a girly mag at the doctors the other day I am reliably informed that the high waistband is back. Well here’s hoping that the children’s fashion fraternity sits up and takes some notice. Hipsters on kids don’t work. When did dressing your child in practical, comfortable and (cough, cough) “appropriate” clothing fall by the wayside, in favour of a pair of skimpy, trousers that ride down to the thighs the moment the child moves about? And don’t get me started on hipsters and nappies.

So it was with a great sigh of relief that I opened my parcel from Frugi. Thank heaven for Frugi. The little pair of Explorer Zip-Off Trousers and the matching Dino Tee look the part, but more importantly play the part. The trousers, in particular, are designed with active kids in mind. The waistband, while far from being Cowell-esque, is high enough that it covers everything it should. The zip-offs are a fashionable, but practical style that will see Michael through summer and into Autumn. The design is well thought out, changing a smart pair of trousers into a very trendy pair of shorts. Together, the trousers and the tee make a great casual outfit for everyday wear, however the trousers can easily be paired with a shirt to suit a more formal occasion.
                    

Both the trousers and the tee are made of the softest organic cotton, and the toggles on the trousers waistband gives great adjustability for cloth nappy and disposable wearing babies alike. The Dino Tee is charming and, washes superbly.

Perhaps I am being a little too ready to seek the demise of the kiddie hipster, but as this little outfit proves it is possible to have fashionable, stylish clothes, that are practical and child-friendly.