The dreams of an organic cotton clothing company to be the most trusted and desirable brand on the planet.
7 years ago we started our little organic cotton clothing company and called it Cut4Cloth. Back then our lives were dominated by our new baby boy and cloth nappies, but we knew that quitting our jobs and following our dream was what we had to do.
I was a big leap of faith. One of those ‘if we don’t do it now will we always regret it’ moments that come along every once in a while. Well we did it and our first range of organic cotton baby clothes that would fit over a cloth nappy was launched in the summer of 2004.
We had one computer, in our spare room, a dial-up internet connection and a dream.
Now we have twenty one computers, in a purpose built unit, 2 broadband lines…and a dream.
Our dream is for Frugi to be the most desirable and trusted organic cotton clothing brand on the planet.
Frugi clothes are always design lead. It is all very well to have the softest and strongest organic cotton in the world, but if the design is wrong then all ethics and environmentally friendliness in the world will not help. The clothes have to look great too.
We now do clothes for newborn, baby, kids and mother. Our ‘mother’ range is designed to help breastfeeding mums feed their babies discreetly, but in style. Our Baby range is sill cut that bit bigger for cloth nappies and our kids range now goes up yo 8 years old.
We’re all busy, busy busy here at Frugi HQ getting ready to go to the Bubble trade show in London this weekend! There’s lot’s to do, and no-one can wriggle their way out of it!
There’s sewing, stuffing, cutting, painting, carpentry, clothes steaming, van-hiring, Roskilly’s fudge (yum)…and lots more to do! Unfortunately, it’s not for us to eat …although we did see Stephen coming out of the staff room yesterday looking a little bit like the cat who got the cream…!
Everyone’s working on props and decorations to make our Frugi stand look amazing, to entice lots of new and existing retailers to Planet Frugi- and that’ll hopefully mean that there will be even more shops all over the planet selling scrummy Frugi goodies in the spring! If you’re really lucky, there might be some new Frugi stockists near you.
Say hello to them on stand A1 if you’re a potential Frugi retailer, and have a butchers at AW11 and SS12
Good luck everybody, and we look forward to hearing all about it next week.
Some of the Frugi ‘Tomorrow’ departmant are off to that there London to talk to some of our customers about all things Frugi-ish. Technically this is known as a ‘focus group’..apparently. However, this being us, it’ll probably be just an excuse for a chat and biscuits!
Th ‘Van’ that was hired turned out to be a Peugeot ‘Partner’ with extra seets in the boot. Hummm, a little cramped. I think some form of people carrier was expected. Anyway, all the girls have very small bums do they’ll fit in easliy and have a very comfy journey!
Thanks Helene for the thumbs up and the sticking out tongue – you are way too cool.
Good luck little Frugi people. Don’t let the ‘big smoke’ scare you.
Well, here we are at the end of another brilliant year on Planet Frugi.
This year has seen us move into our fantastic new offices and warehouse. Watch the video HERE
We also did a little film about one of our photoshoots HERE
Lucy and Henri flirted outrageously with Colin Firth at the Ethical business awards, but Kurt didn’t mind too much. Hugh Fearnley–Whittingstall impressed us with just being a really nice chap (We think that Lucy fell a little bit in love with him too)
Denise Van Outen became our first celebrity ‘Crusader’ – Thanks Denise, we love you too! Latest from Denise just in..
” just had a look at the Frugi spring summer collection for 2011. There are so many fabulous items to choose from. I know its going to be a Frugi spring/ summer for our baby girl Betsy”
Denise Van Outen
Reviewed by Denise Van Outen – Frugi’s first Celebrity Crusader!
“As a first time Frugi crusader I would like to start with saying how excited I am to be part of the gang!
I’m a new mummy, so I’ve been very selective with my first time buys. In particular I wanted to be sure the first outfits my relatives and friends saw our new baby daughter in were comfortable for baby and cute enough for baby to be photographed in.
I absolutely adore the pink and white bunny selection of babygrows. The pink and white stripe coupled with the cotton hat are a match made in heaven. The fabric is super soft, just perfect for a newborns skin. I’m absolutely thrilled at how well they wash, cos as all new mums know, the machine is constantly in use during the early days.”
This means that we’ll be going up to the big smoke (London) for a posh night out with some very famous people, and hopefully helping to highlight that a successful business can and should be run in the most ethical and responsible way possible!
If you’d like to know more about it all click HERE
A big, big, big Frugi thank you to everyone who voted for us. We are really thrilled to be nominated.
We’ll let you know the results as soon as we know.
Having not purchased Frugi tightsbefore I was amazed at how soft and stretcy these are. They fitted over my daughters cloth nappy much easier than other brands of tights and they felt so much softer too.
As tights are in direct contact with the skin, the fact they are organic is a big plus. The quality of these tight is very high and I can’t believe the difference between these and our usual brand. Frugi tights are so much softer!
These looked great with the Flutterby dress and where set to be worn and worn again, however we have a bog hold in them. Not sure how, I think they have just got snagged on something.
I’m a bit sad that these can no longer we worn, but will order another pair as soon as a get chance.
(Just been looking to order a new set and noticed that 2-3 is the smallest size. ( I was sure the pair we where sent where 18 -24 months – have a missed something?)
Review by D. Malcolm Frugi customer and crusader
(Girls tights here 2-6yrs, baby girls tights here 0-2yrs)
It’s a tricky thing, this being green and environmentally friendly. On a day-to-day level we can all turn off light bulbs, use Eco-friendly washing powder and washable nappies or Eco-disposable nappies on our babies. Clothes, however, seem to be a slightly different matter.
You see, when it comes to buying clothes we are torn by the compulsion of desire. Good design and quality manufacturing, coupled with good branding = a great product. It is very difficult to look beyond this even if you err on the, as Jeremy Clarkson would say, Ecomentalist side!
The challenge for clothing companies is, therefore, to make their clothes both desirable and as environmentally friendly as possible. Since we started Cut4Cloth (Now Frugi) 5 years ago, the number of retailers selling, and the quality of organic cotton clothes they sell has increased dramatically.
Gone are the itchy-scratch hippy dippy garments of the past, replaced by beautifully designed quality clothes.
This is a good thing. It means that more people will buy organic, because the clothes are desirable. For many, the ethical aspect is an added bonus.
What needs to happen is for all manufacturing and retailing to operate in as an environmentally friendly fashion as possible. Then, by default, consumers will be buying ‘green’ without knowing it.
Then we can all look ‘cool’ in our amazing ‘threads’…man, without having to do any tie-dying whatsoever. (Not that there’s anything wrong with that you understand….phew )